The Chartered Institute of Marketing (CIM) plays a crucial role in the marketing industry, especially in an era characterised by rapid technological advancements and a proliferation of marketing channels. As the industry becomes more complex with the advent of new platforms, algorithms, and artificial intelligence, the need for professionalism and ethical standards becomes increasingly important.
Learn from our team of marketers why the CIM is important to us, plus this article will cover:
- What is CIM?
- What the CIM offer?
- Marketing Isn’t Regulated*
- The IDM Team & CIM
What is CIM?
CIM stands for the Chartered Institute of Marketing.
It is the world’s largest community of marketers, dedicated to helping businesspeople recognise the crucial importance and value that marketing can bring to their organisation, the economy, and wider society. 18,000 marketers in the UK are CIM marketers. That is only 7.11% of the complete number of marketers in the UK.
The Chartered Institute of Marketing (CIM) is committed to supporting, developing, and representing marketers globally regardless of their level of experience. Their offerings contribute to the long-term success of businesses.
What they offer:
- Training courses
- Qualifications
- ‘Chartered Marketer Status’
- CPD
- CIM Membership
- Strategic partnerships
Different levels of CIM
There are four different levels of membership that you can gain throughout your marketing career. These are based on your level of experience and qualifications. These levels are;
To progress your membership you should be doing regular CPD, this will help you to stay on top of industry trends, changes and key insights that will be important to helping businesses with their marketing.
The marketing industry isn’t regulated
We mentioned it earlier, marketing is not a regulated industry in the UK, per se. *There are regulations that affect advertising for both to consumers and businesses. For example, ‘Unfair Trading Regulations’ where you cannot mislead or harass consumers and about being accurate and honest by not misleading comparisons with competitors.
Unlike many industries there are no required qualification to implement or advise businesses on social media, websites, or any other marketing strategy.
Over half of marketers in the UK have no marketing qualification
Marketing Week conducted a study in 2019 that found that over half of marketers, 53.8%, said they had yet to study a marketing-related academic or professional qualification of any kind. No processes within marketing have set rules and regulations to follow, unlike other fields such as accounting.
The CIM have qualifications, courses and tonnes of resources to learn the ‘trade’ levelling up your knowledge is SO important to be able to maintain high standards in the marketing industry. Being a CIM member and progressing through the membership levels not only shows your dedication to continuous learning, expands your experience within the industry but also you are learning from the best resources available.
Choose your marketing team wisely.
Our team are dedicated to being the best marketers; with certifications, qualifications and years of CPD experience.
CIM and I Do Marketing
Marketing is continuously evolving. With social media updates occurring daily, technology changes, and people’s behaviours evolving, we know the importance of staying up to date. As there are also no regulations for our industry, it is essential for us at I Do Marketing to be a part of CIM; this helps us be accountable, maintaining our training and gives our clients the confidence to know we are doing this.
Being a member of CIM is very important to us here at I Do Marketing, and it holds value for us both individually and as a team. Here’s why we believe our CIM memberships are crucial and why we encourage everyone to be a part of it.
Lydia
“I am passionate about GOOD marketing; ensuring the fundamentals are right before we get started on any ‘tactical’ marketing activities. The CIM provides marketers a platform to learn and grow; I have been on my CIM journey for many years now, I’ve gained L6 and L7 qualifications, been awarded Chartered Status and hold an MCIM membership, It is important to me and for the IDM team to be part of CIM.”
Only 1% marketers are Chartered. There are only 3,000 registered Chartered Marketers in the UK.
Ellie
“The marketing industry is continuously evolving, so even with my marketing degree, it’s important to continue my education and stay updated with changes to produce the best work and results for our clients. CIM allows me to allocate time to reflect on the marketing accomplishments I have achieved each month whilst directing to see which areas would be beneficial for me to continue to grow in”
CIM
CIM’s mission to uphold high standards of professional skill, ability, and integrity is particularly valuable for several reasons:
- Professional Development: CIM offers a range of certifications and training programs that help marketers stay updated with the latest trends, tools, and best practices. This continuous learning is essential in an industry that is constantly evolving.
- Ethical Standards: With the marketing landscape often perceived as a “wild west” due to its lack of regulation, CIM’s emphasis on ethical behavior provides a framework for marketers to operate with integrity. This is crucial for building and maintaining trust with consumers, who are increasingly concerned about issues like data privacy and transparent advertising.
- Credibility and Trust: For businesses and individuals, being associated with CIM or holding its qualifications can enhance credibility. It signals a commitment to professionalism and a recognized standard of expertise, which can be a significant differentiator in a crowded marketplace.
- Networking and Community: CIM provides a platform for marketers to connect, share knowledge, and collaborate. This community aspect helps professionals stay connected and informed about the latest industry developments.
- Advocacy and Representation: As a representative body, CIM advocates for the marketing profession, influencing policy and setting standards that benefit both practitioners and consumers. This advocacy helps ensure that marketing practices evolve in a way that benefits society as a whole.
Global Professional Marketing Framework
As the chartered body for marketing, CIM has developed a skills and behaviours-based framework that sets the industry standard. This has been created by working with business leaders, recruitment agencies, and marketing professionals globally to identify the critical skills, behaviours, and attributes of an outstanding marketer.
These skills and behaviours are considered extremely important to us here at I Do Marketing and is something we review regularly to ensure we are staying on track and see if there are any areas which we could improve on for our clients.
