This year has been full of many different achievements for both us and our clients and with 2024 coming to an end, lets unwrap some of of them!
1. Lydia Was Announced as the Marketing and Communications Ambassador for the IOD
An outstanding achievement from our Director this year, Lydia was announced as Marketing and Communications Ambassador for The Institute of Directors. Upon being appointed, Lydia said:
“I am excited to bring value to Kent IoD members by sharing my marketing expertise via round table events and conversations at networking events.
I also want to support the Chair and other ambassadors with improved marketing of the Kent IoD region and communicating their valuable knowledge on their respective industries.”
2. We Launched The Gets
The Gets had yet to be launched when they first came to us, with many years of combined experience and an idea for eight powerfully facilitated team workshops. We began with a Bigger Picture session to dive deeper into their industry before developing their marketing strategy. Once complete, it was time to get started; we created a logo for them alongside their brand guidelines before starting on their website (which our website developer has since said was one of his favourites to work on this year). As a team, we love nothing more than watching people’s ideas come to life and helping them to do so!
3. We Boosted Brand Visibility With Video Content
Philip Jones came to us with a brief wanting to create a stand-out updated video to be used as a showcasing piece. With the brief in mind, we sourced the following:
- A videographer
- Location
- Model
We then set out a plan for the day, which allowed us to create content for different areas of the client’s marketing. The main video is now used on their Amazon page, and other snippets have been used in social media posts and ads.
4. Created Powerful Partnerships: Inspiring the Future
Throughout the year, we have partnered with both our local college and University – Canterbury College and The University of Kent on several occasions. Lydia and Ellie have talked to many future-generation marketers, with one of the most recent talks being about ‘A day in the life of a Marketing Manager’.
We have also had four work experience placements join us this year, helping to give them even more insight into what we do here as a team and get a taste of agency life!
5. We Had a Marketing and Branding Day With a Client
After completing our Bigger Picture session with one of our most recent clients, we kicked off their strategy by hosting a marketing and branding day.
This gave us an opportunity for a creative session to help collaborate and inspire both the client and ourselves. We spent the morning reviewing their brand, defining assets and colours whilst keeping the day as interactive and creative as possible. From this, we could develop clear brand guidelines. We then had a game of darts and some lovely food in Canterbury before our afternoon session, where we had our website kick-off meeting and discussed key milestones for the next 6 months!
6. We Judged the Kent Business Awards 2024
This year, I Do Marketing judged the Kent Business Awards for Best Small Business in Tunbridge Wells and Maidstone; our Director Lydia said she felt ‘so inspired’ when interviewing the finalists, summarising the interviews as ‘just WOW’. It was a fantastic night celebrating all of the finalists, you should all be so PROUD of yourselves.
7. We Leveraged Tech for a Better Client Experience
We know just how precious time is, especially when running a business and with technology continuously evolving to make processes more efficient, we wanted to utilise this for our clients to ensure we make our processes as efficient as possible.
So this year, we have introduced new ways for our clients to approve content and report to improve both the visual display of our work and the time it takes to complete these processes.
8. We Achieved an ROI of 2000% on Google Shopping Ads
Eyelash Excellence is an award-winning eyelash extension and glue provider.
We ran Google shopping ads, which linked directly to their e-commerce site. We optimised them weekly depending on the results from the previous week.
We also would put forward recommendations on these. We liaised with the client based on their goals, which were discussed during our monthly meeting with them (for example, during sale periods, these would be altered). These results saw a 2000% ROI on one of their shopping ad campaigns.
9. Ellie Became a ACIM Member and Lydia Maintained Her Chartered Marketer Status
Education is critical to us here at I Do Marketing, as the marketing industry will always continue evolving with new technology and trends. As there are also no regulations for our industry, it is essential for us at I Do Marketing to be a part of CIM; this helps us be accountable, maintain our training/education and gives our clients the confidence to know we are doing this. The year Ellie became an ACIM member, and Lydia maintained her Chartered Marketer status!
10. Began the Journey to Becoming a B Corp
By becoming a B Corp, you gain more than a certification; you have a clear demonstration of their social and environmental impact. ESG is so important for every business, and that’s why this year, we wanted to begin our journey to becoming a B corp.
We have started our journey, so why don’t you. Find out how to become a B-corp here.
11. Hosted a Mental Health Panel for Local Businesses to Be More Equipped to Help Their Staff
We collaborate with Canterbury Innovative Center to run a monthly networking group – Innovative Networking. In recognition of Mental Health Awareness Month in October, we held a mental health panel where local businesses attended to hear how they can support their staff with any problems they may be facing. Our panel consisted of Health Colthart Vita Occupational Health, Nicky Russell from Blossom Home Care, Ellie Williams, and Wayne Smith from Take Off.
12. A Winning Strategy: Competing With High Street Supermarkets on Google.
We have had the pleasure of working with John Howe Turkey Farm for many years, and we have seen year-on-year success. Recent successes have seen them compete with multiple high street supermarkets on Google; last year, we helped them achieve a 60% increase in sales, and this year, we have seen an additional 20% increase on top of this.
We’ve had such an incredible year here at I Do Marketing, and here are many more achievements for both us and our clients during 2025!
