1. New TikTok App
Whee is a new photo-sharing app designed by TikTok for close friends, where you can share your most authentic self. Currently unavailable in the UK, Whee has an Instagram-like feed of images designed to only be shared with friends and requires a TikTok account to sign up. The app has drawn comparisons due to its logo’s similarity to Threads.
TikTok has described Whee as –
“A new social app created to keep you connected with your close friends through life’s spontaneous moments. Capture and share real-life photos that only your friends can see, allowing you to be your most authentic self. Whee is the best place for close friends to share life moments.”
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2. Instagram Experiments With Chat Widgets
Instagram has been experimenting with new chat widgets recently to help increase engagement within the DM area.
The widgets which Instagram are currently in development are;
- Countdown widget – Create a countdown in the chat
- Timezone widget – Display the local time of each chat participant
- Pinned content widget – Quickly access pinned content
Instagram users spend more time within the DM section of the app, showing the shift in social media engagement towards more enclosed sharing. There is more focus on updates within the DM section, such as notes and now additional chat widgets.
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3. Linkedin – Sponsored Company Page
It is now possible to update your business Linkedin page to a premium page. There are a number of different features which are included with a Premium page, such as;
Custom call-to-action (CTA) button – Encourage your potential customers to take a specific action by including a custom Call-To-Action (CTA) button such as “Visit website,” “Contact us,” and more. This button will be visible at the top of your Page, next to your Page posts in the LinkedIn feed, and also in search results.
Who’s visited my page – See which members visited your Page each week to view their profile details or invite them to follow your Page.
Custom testimonial – Build trust with prospects by displaying a client testimonial. Include a quote and image at the top of your Page.
Credibility highlights – Highlight unique strengths such as awards, certifications, rankings, and news features to enhance visibility on LinkedIn. These credibility highlights will appear in the About section, search results, and at the top of the page.
AI-powered post-writing assistance – Optimise your content using AI-powered writing assistance to save time and better engage clients. Improve your ideas and notes to create initial drafts of posts.
Auto-invite engaged members to follow your page – If you don’t have a Premium Company Page, you can only invite first-degree connections to follow your Page. However, with a Premium Company Page, you can use an exclusive invite-to-follow option. This option allows you to automatically invite people who have engaged with your content to follow your Page, regardless of their connection degree. You can track how many followers came from auto-invites in your follower analytics.
LinkedIn premium logo – A gold LinkedIn IN logo will appear at the top right of your page header to indicate that you have a Premium Company Page subscription and to help your page stand out.
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4. Pinterest’s Increase In Attention
In recent weeks, Pinterest has published a new study that shows both the passive and active attention given to promotions shared on Pinterest.
However, what is the difference between passive and active attention?
Pinterest has stated;
“Active Attention strategies help you to break through, because they can’t be ignored. They provide that spark of awareness, teaching people something that they didn’t know. Meanwhile, Passive Attention tools are constant reminders. They reinforce something that’s already been learnt and keep your brand top of mind during the broader decision-making process.”
The results show that users give 170% more total attention than any other platform and 7.3x more passive attention than others.
Based on these findings, Pinterest says that marketers should look to:
- Put your content in context – Pinterest has found that ads perform better when they align with the surrounding content. For example, a handbag ad displayed among fashion-related pins will more likely capture user attention. This contextual relevance is a crucial advantage of Pinterest, allowing for more precise ad placement and increased potential value for advertisers.
- Make your creative happy – Pinterest has found that ads evoking strong emotional responses perform better, with positive emotions like happiness driving higher engagement. “In the study, ads with a high concentration of happiness and surprise drove more total attentive seconds than ads with a low concentration of happiness and surprise.”
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5. Linkedin – Sponsored Newsletters
LinkedIn is expanding its advertising options beyond sponsored articles to include sponsored newsletters, offering brands a new avenue to generate leads from their platform content.
By turning company-authored newsletters into sponsored content, businesses can broaden their reach and gather valuable audience insights for future marketing efforts. LinkedIn is also exploring the potential for sponsoring existing, popular newsletters, allowing brands to partner with influential creators and expand their brand visibility.
With a 47% increase in newsletter engagement on the platform, sponsored newsletters could be a strategic move for many businesses. This new ad format will be accessible through the Campaign Manager, enabling brands to target their audience effectively.
Note: LinkedIn currently allows only company-authored newsletters to be sponsored, but plans to extend this feature to member-authored content in the future.
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