1: Social Media Marketers Need to Focus More on Entertainment
The rise of algorithms has entirely shifted the social media landscape! Rather than just focusing on likes and comments, platforms are now prioritizing time spent in each app. TikTok has revolutionized social media by centering it around entertainment, pushing the traditional ‘social’ aspects into the background. This shift calls for a complete realignment of social media marketing strategies. Exciting times ahead!
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2: Instagram Says Posting Longer Reels Can Hurt Your Performance
Instagram’s algorithms currently favour accounts that share Reels. However, Instagram’s content team has stated that posting Reels longer than 90 seconds can actually decrease your reach on the app. This information was shared by Instagram CEO Adam Mosseri at a creator event in New York last week, where he answered various questions about the platform, the algorithm, and their upcoming projects.
3: LinkedIn Launches In-Stream Games With Competitive User Rankings
Linkedin is revolutionizing the way professionals come together to stay informed and connected. In an exciting new initiative, they have introduced thought-provoking games directly into the LinkedIn experience. These games are designed to challenge and engage professionals, providing a refreshing break while also fostering connections with others. To kick things off, they’ve rolled out three captivating in-stream games.
4: Instagram Tests Clear Mode for Reels
Instagram is testing an exciting new feature that allows you to hide the description and UI buttons on Reels clips, providing a cleaner and more immersive viewing experience!
5: Instagram Drops Four New Stickers in Stories
Frames:
Turn any photo into an instant print with the Frames sticker! Your followers will have to shake their phone to reveal the content inside and bring the image to life. Whether you want to reminisce about memories with friends or share a special moment, this feature adds an exciting twist to your posts!
Reveal:
Introducing the Reveal sticker! Share hidden stories for your friends and followers to uncover. They’ll have to send you a DM to see the exciting content!
Music:
Introducing the Add Yours Music sticker, where you can join in on music trends by sharing your favorite song that perfectly matches your mood, a fresh music discovery, or a tune you’re currently vibing with. Your followers can also join in and add their own favorite tracks. Let’s bring the music to life!
Cutouts:
Now, you can transform your ordinary, everyday moments into something truly special to share with your friends. Take any part of your videos or photos from your camera roll and turn them into awesome Cutout stickers to add to your stories or reels. The best part? Once you create your cutouts, they’re saved and readily available in your sticker tray, so you can use them over and over again. Let your creativity run wild with Cutouts!
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