Team News

20 12 2024

Unwrapping The 12 Highlights of 2024

This year has been full of many different achievements for both us and our clients and with 2024 coming to an end, lets unwrap some of of them!

1. Lydia Was Announced as the Marketing and Communications Ambassador for the IOD

An outstanding achievement from our Director this year, Lydia was announced as Marketing and Communications Ambassador for The Institute of Directors. Upon being appointed, Lydia said:

“I am excited to bring value to Kent IoD members by sharing my marketing expertise via round table events and conversations at networking events.

I also want to support the Chair and other ambassadors with improved marketing of the Kent IoD region and communicating their valuable knowledge on their respective industries.”

2. We Launched The Gets

The Gets had yet to be launched when they first came to us, with many years of combined experience and an idea for eight powerfully facilitated team workshops. We began with a Bigger Picture session to dive deeper into their industry before developing their marketing strategy. Once complete, it was time to get started; we created a logo for them alongside their brand guidelines before starting on their website (which our website developer has since said was one of his favourites to work on this year). As a team, we love nothing more than watching people’s ideas come to life and helping them to do so!

3. We Boosted Brand Visibility With Video Content

Philip Jones came to us with a brief wanting to create a stand-out updated video to be used as a showcasing piece. With the brief in mind, we sourced the following:

A videographer
Location
Model

We then set out a plan for the day, which allowed us to create content for different areas of the client’s marketing. The main video is now used on their Amazon page, and other snippets have been used in social media posts and ads.

4. Created Powerful Partnerships: Inspiring the Future

Throughout the year, we have partnered with both our local college and University – Canterbury College and The University of Kent on several occasions. Lydia and Ellie have talked to many future-generation marketers, with one of the most recent talks being about ‘A day in the life of a Marketing Manager’.

We have also had four work experience placements join us this year, helping to give them even more insight into what we do here as a team and get a taste of agency life!

5. We Had a Marketing and Branding Day With a Client

After completing our Bigger Picture session with one of our most recent clients, we kicked off their strategy by hosting a marketing and branding day.

This gave us an opportunity for a creative session to help collaborate and inspire both the client and ourselves. We spent the morning reviewing their brand, defining assets and colours whilst keeping the day as interactive and creative as possible. From this, we could develop clear brand guidelines. We then had a game of darts and some lovely food in Canterbury before our afternoon session, where we had our website kick-off meeting and discussed key milestones for the next 6 months!

6. We Judged the Kent Business Awards 2024

This year, I Do Marketing judged the Kent Business Awards for Best Small Business in Tunbridge Wells and Maidstone; our Director Lydia said she felt ‘so inspired’ when interviewing the finalists, summarising the interviews as ‘just WOW’. It was a fantastic night celebrating all of the finalists, you should all be so PROUD of yourselves.

7. We Leveraged Tech for a Better Client Experience

We know just how precious time is, especially when running a business and with technology continuously evolving to make processes more efficient, we wanted to utilise this for our clients to ensure we make our processes as efficient as possible.

So this year, we have introduced new ways for our clients to approve content and report to improve both the visual display of our work and the time it takes to complete these processes.

8. We Achieved an ROI of 2000% on Google Shopping Ads

Eyelash Excellence is an award-winning eyelash extension and glue provider.

We ran Google shopping ads, which linked directly to their e-commerce site. We optimised them weekly depending on the results from the previous week.

We also would put forward recommendations on these. We liaised with the client based on their goals, which were discussed during our monthly meeting with them (for example, during sale periods, these would be altered). These results saw a 2000% ROI on one of their shopping ad campaigns.

9. Ellie Became a ACIM Member and Lydia Maintained Her Chartered Marketer Status

Education is critical to us here at I Do Marketing, as the marketing industry will always continue evolving with new technology and trends. As there are also no regulations for our industry, it is essential for us at I Do Marketing to be a part of CIM; this helps us be accountable, maintain our training/education and gives our clients the confidence to know we are doing this. The year Ellie became an ACIM member, and Lydia maintained her Chartered Marketer status!

10. Began the Journey to Becoming a B Corp

By becoming a B Corp, you gain more than a certification; you have a clear demonstration of their social and environmental impact. ESG is so important for every business, and that’s why this year, we wanted to begin our journey to becoming a B corp.

We have started our journey, so why don’t you. Find out how to become a B-corp here.

11. Hosted a Mental Health Panel for Local Businesses to Be More Equipped to Help Their Staff

We collaborate with Canterbury Innovative Center to run a monthly networking group – Innovative Networking. In recognition of Mental Health Awareness Month in October, we held a mental health panel where local businesses attended to hear how they can support their staff with any problems they may be facing. Our panel consisted of Health Colthart Vita Occupational Health, Nicky Russell from Blossom Home Care, Ellie Williams, and Wayne Smith from Take Off.

12. A Winning Strategy: Competing With High Street Supermarkets on Google.

We have had the pleasure of working with John Howe Turkey Farm for many years, and we have seen year-on-year success. Recent successes have seen them compete with multiple high street supermarkets on Google; last year, we helped them achieve a 60% increase in sales, and this year, we have seen an additional 20% increase on top of this.

We’ve had such an incredible year here at I Do Marketing, and here are many more achievements for both us and our clients during 2025!

Written by Ellie Roberts

Marketing Assistant Manager

Ellie is our Marketing Assistant Manager who works alongside our Marketing Managers; she helps support the team by creating social media content and email campaigns whilst completing many more marketing tasks to assist in delivering marketing strategies and plans to clients.

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Written by
Ellie Roberts

Marketing Assistant Manager

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19 12 2024

Our Marketing Statistics 2024

Hannah Marketing Strategy, Team News

2024 has been a whirlwind! We collaborated with many of our fantastic clients to develop a strategic marketing plan that aligns with their overarching business and marketing goals.

We worked closely with our clients to develop amazing content, including case studies, social media posts, blogs, brochures, campaigns, product launches and more. But that’s not all. We’ve also shared our marketing wisdom through talks and workshops and attended nearly 60 networking events.

We’re so grateful for the opportunity to work with such fantastic businesses. Let’s dive into the highlights of our 2024 journey and celebrate our achievements together!

Our yearly round-up of key statistics for 2024:

We manage social media accounts for A LOT of our clients. Not only do we create monthly content plans, but we also engage with our client’s audience on their behalf.

Our team of marketing elves has been hard at work all year, creating over 12,000 pieces of social media content 😱 for us and our clients. That is an incredible amount of content, and it was an absolute pleasure to work with our clients and share their amazing products, services, success stories, and company updates.

12,320

Social Media Posts, Stories and Reels Created

In addition to social media content, we have written hundreds of blogs, articles and news stories for our clients. 102 blogs/articles, to be precise.

As part of our client’s marketing strategy, we plan, research and write content for our clients based on industry relevant, trending topics. We also optimise the blogs for search engine optimisation (SEO) and publish them on our clients’ websites.

To keep us going this year, we drank A LOT of coffee. Our team have consumed almost 15 kgs of coffee this year. Our wonderful local coffee roastery, Harbour Coffee Co, based in Folkestone, has supplied us with freshly roasted coffee beans monthly with our monthly subscription. A must in our office!

Caffeine-fuelled, we have also supported several clients with their ongoing website updates, maintenance, and SEO. We ensure that our clients’ websites are optimised to appear in Google searches for relevant keywords. We and some of our clients have achieved 2.24 million Google impressions, which refers to how many times I Do Marketing and our clients have appeared on a Google search.

2.24 Million

Google Impressions

Beyond digital marketing, we have helped several clients with branding projects. We worked closely with 6 new clients on their brand identity, messaging, and positioning, designed logos, and developed brand guidelines.

For example: The Gets, a new business start-up.

In addition to the strategic marketing services we have provided to our clients, we have also been on-the-go in Kent, hosting talks and workshops and attending networking events.

This year, we have:

Attended 58 Networking Events
Hosted 7 Marketing Workshops
Presented 14 ‘The Bigger Picture Process’ Presentations
Hosted 4 Work Experience Students.

Plus, there are hundreds of meetings and consultations, too many to try and count.

That is just a snippet of what we have been working hard on in 2024. In addition to this summary of key statistics, we’ve also compiled a highlight of our proudest moments from 2024 to celebrate our achievements. Check it out now!

Are you looking for a strategic marketing partner in 2025 to deliver your marketing? Get in touch.

Written by Hannah O’Toole

Social Media Marketing Manager

Her day-to-day role at We Do Marketing consists of Social Media Management, Content Creation, Campaign Generation and Digital Marketing. She has worked in Marketing for the past 14 years, in many different countries and across a variety of industries. She has gained broad knowledge in all aspects of Marketing, from long term strategy and marketing plan to social media campaigns and content creation.

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Written by
Hannah O’Toole

Social Media Marketing Manager

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02 01 2024

A Year In Review

Ellie Team News

It has been an amazing year for the I Do Marketing Team in 2023. We feel extremely proud of our hard work and accomplishments, as well as the successes of our clients.

Let’s take a closer look at everything we have done this year.

Networking Events

Our team has been on the move this year and attended a whopping 60 networking events throughout Kent! We absolutely love networking, as it provides a fantastic opportunity to connect with people from various industries. You never know who you’ll meet; these connections could help further grow your business in ways you never thought.

We organize a monthly networking event, Innovative Networking held at the Innovation Centre in Canterbury. We aim to build a community of like-minded business people coming together to share ideas and grow your network.

Our last Innovative Networking event of the year was an absolute blast! We had the pleasure of hosting Jonathan Piggins, the founder of Corkk, an English wine specialist, who led a wine-tasting session while sharing his incredible industry knowledge. It was an unforgettable evening filled with great wine, fascinating insights, and wonderful company

Email Marketing

This year, we’ve sent out a whopping 164 email campaigns! It’s been so much fun helping our clients educate, inform, and entertain their email subscribers. Email marketing is a perfect way to stay in touch with your clients and keep them in the loop on all the latest news, changes, and discounts. We have helped to grow email subscriber lists too.

Some of the best email campaigns have been those that highlight the latest innovations within their industries, discuss recent charitable efforts, or incorporate fun and interactive features directly within the emails themselves. For instance, the John Howe email sent out earlier in December was a great example of this;

Have fun with your email campaigns, get creative and make them consistent. Find out what makes a ‘good’ marketing email here.

Social Media Posts

At I Do Marketing, we are fully immersed in the world of social media. In fact, throughout 2023, we curated, designed and posted over 8600 social media posts, shared countless social stories, and spent many hours engaging with amazing content across multiple platforms.

We’ve had the absolute pleasure of creating awe-inspiring social media content in numerous locations, educating people about the vital work of several different charities and highlighting impactful changes within that industry.

Social media marketing is an incredible tool that can also be used by clients to advertise their other marketing materials! When we lend our expertise to design a new website or brochure, we can’t wait to share these creations on social media. Check out this stunning example from one of our clients, WRG;

Blogs

Blogs are a great way to help improve your SEO and keep your clients updated with your business. This year, we have written 96 blogs. (P.s. You are reading one now!)

Topics we have written about this year include:

OFP Charity Golf Day – supporting Shooting Star Children’s Hospice.
The new building regulations system
Mental health and wellbeing in construction
Apprenticeships: Investing in the industry’s future
Marketing trends 2024
Six web design trends forecast for 2024

We love immersing ourselves in the latest industry trends and updates to deliver the best blogs. It’s amazing how much we can learn from our favourite blogs and how they help us stay ahead of the game.

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Discoveries

Discoveries hold the key to unlock the potential of our future marketing efforts. With insights and analysis, we can help our clients to take the right steps towards marketing success.

The discovery process is a great way to understand your marketing strengths and weaknesses, discuss your objectives, and anticipate any difficulties you may encounter. We will examine what opportunities prevail and show you how we can assist you in achieving success.

We cover:

Competitor analysis
Target market research
Market insights and research
Strategy and direction
Promotion and campaign ideas
Plan of action

In 2023, the I Do Marketing team completed 15 discovery sessions, and each one has been followed-up with the actions that push our client’s marketing in the right direction to achieve their goals and ultimate success.

2024

We cannot believe how quickly 2023 has come and gone, but they say time flies when you’re having fun! We are super excited to see what 2024 brings us and our clients.

The best way to start any campaign or execute any marketing strategy is by getting ahead! If you want to try out new efforts within your marketing plans for 2024, we have put together a blog on marketing trends for 2024; check it out!

If you need any assistance, do not hesitate to get in contact with our marketing experts:

Written by Ellie Roberts

Marketing Assistant Manager

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Written by
Ellie Roberts

Marketing Assistant Manager

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08 03 2022

Period Leave – Breaking the bias

Lydia Team News

This year’s theme is #BreakTheBias. We all have biases — it is part of being human. Our collective biases can show up in the cultures and systems that contribute to gender inequities.

Breaking the bias… What does it mean?

Changing your beliefs and being open to information that could alter your views for the better.

Today we had some time away from the screen and did an activity ‘to help to forge a more inclusive world’ and below are some of the topics that came up in our session:

Safe work environments
Flexible working
Flexible work policies
Educational sessions about bias – start with the most difficult
Ensuring we ask the questions that break biases to our clients – inclusivity in content
Educational pieces on breaking bias throughout our team
Recognising our own biases
Having open communications about our views
Showing diversity through our own content
Asking clients to show diversity through their content
Inclusive language e.g. using spouse/partner instead of husband and wife
Inclusive holidays – take the allowed time whenever not just for traditional holidays
Try to have equal opportunities for all
Run staff surveys to understand hidden biases and trends
Look out for industry biases and try to break them down where possible
Research and don’t just assume

Why not consider some of these to help break your biases.

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To mark IWD2022 we have turned our social media blue and we are being loud and proud about the fact we offer ‘period leave’ otherwise known as menstrual leave. It is a policy that affords women suffering extreme period pain one or two days off work.

73% of women have struggled to work because of periods

– Glamour

This policy already exists in several companies and countries around the world, but has been widely criticised as counterproductive, often reinforcing negative stereotypes of female workers.

With so many of us fighting hard for equality in the workplace, is playing the female card like this not taking a step back?

Our thoughts on this are NO. We’re sharing that we do this today to help to break the bias and encourage others to think similarly.

Surely working when you are uncomfortable whatever your gender isn’t right?!

BUT every month most women experience a period. This needs to be something that businesses consider as part of their flexibility and approach to work.

Many women struggle with severe pain. The top reasons cited for struggling to during menstruation include:

low energy (83%)
being in pain (79%)
less concentration (61%)
feeling anxious about leaking (57%)
Having to stop work to take or buy pain medication (50%)

Our aim is to allow flexible leave policies for all workers in I Do Marketing so people can take leave when they’re sick, no matter what the reason. Menstrual cramps are included in this. In addition, for both employees and non-employed valued members of the team we have a flexible approach to working.

Work from wherever

Work whatever days of the week

Work hours that suit you

This all contributes toward making an environment better for not just women but everyone!

AND we’re attempting to break the taboo around periods.

Women find it a difficult subject to bring up and “36% don’t tell the truth about why they were unable to work. Instead, they used different reasons like having the flu, cold or a stomach bug” – Bupa.

By allowing period leave it alters the environment and enables women to feel comfortable to take leave, be honest, break the taboo (if they wish to) or ask for an alternative working pattern because of periods.

Are you questioning this business decision?

GOOD. We have questioned it too. And, we know that with a flexible approach to our working hours, schedule and leave policies we’re enabling a better environment for our team to work, grow and enjoy it!

What is your opinion?

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Written by Lydia McKeown

Marketing Director

Lydia founded We Do Marketing in 2016 and has chartered marketer status. Lydia acts as a Marketing Director for a select few of our clients and works with the team on the client’s strategies. She does lots of consultations with new clients and runs our discovery sessions. She also writes client marketing plans and strategy which feeds into all of the marketing we produce or plan for our clients.

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Written by
Lydia McKeown

Marketing Director

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